Table of Contents Index
What is Social Media Marketing?
Some of the top social media platforms are as follows:
Importance of Social Media Marketing
Career Fields in Social Media Marketing
Scope in the Social Media Marketing Industry
Careers in Social Media Marketing in India
Average Course Duration and Course Fees
Top Courses in Social Media Marketing
Salary Scope for Social Media Marketing in India
Future Scope of This Industry in India
What is Social Media Marketing?
If we talk about social media marketing, it is basically the technique to connect with the public by making use of various social media platforms. Using social media to connect with customers helps in better interaction, wholesome engagement, high sales and general monumental traffic to the channel.
Social media marketing involves various steps that need to be achieved like putting forward valuable and reliable content on social media, engaging with the followers, and making use of social media advertisements. All these ways ultimately help in increasing traffic and more traffic leads to better results.
Some of the top social media platforms are as follows:
1. Facebook
2. Instagram
3. Twitter
4. LinkedIn
5. Pinterest
6. YouTube
7. Snapchat
Importance of Social Media Marketing
Social media marketing is an imperative and necessary aspect when it comes to digital marketing. Social media marketing offers valuable benefits and assists in connecting with millions of customers. Some of the top-notch benefits of this marketing are as follows:
1. Better brand awareness
2. Cost effective
3. Effective engagement with customers
4. Higher brand loyalty
5. Customer satisfaction
6. Better growth
7. Marketplace knowledge
8. Better SEO rankings
9. More traffic
Career Fields in Social Media Marketing
Precisely, Social Media Marketing is a very small part of the mega and giant social media industry but certainly it is a very important one because of its huge advantages. Since social media is growing at a very fast pace and is a huge part of everyone’s life, there are numerous career opportunities that are related to this field that should be explored by people. Some of the best Social Media Marketing Jobs are:
1. Social Media Marketing Executive
2. Social Media Marketing Associate
3. Social Media Marketing Specialist
4. Social Media Marketing Manager
5. Social Media Marketing Coordinator
6. Social Media Marketing Copywriter
7. Paid Marketing Specialist
8. Social Media Marketing Analyst
9. Social Media strategist
10. Community Manager
11. Brand Manager
12. Digital Marketing Specialist
13. Chief Marketing Officer
14. Content Writer
15. Script Writer
16. Video Editor
17. Caption Writer
Scope in the Social Media Marketing Industry
It is conjectured that the scope of social media marketing in India is profitable, bankable and its growth will be escalating rapidly. Moreover, it is noted as the tenth biggest economy. There is no single person in this world who is not aware about what social media is and what it brings to the lives of people. But there are definitely certain people who are not aware of its essence when it comes to digital marketing.
Also, about how social media marketing can really uplift and intensity the career growth of people. Precisely, there is a major and a profitable scope of social media marketing, today as well as in the future owing to the fact everything is happening digitally today. People give preference to online platforms in comparison to physical platforms. Therefore, anyone who wishes to go towards this field or has an inclination towards social media marketing, should at once exploit it as it is a wonderful option.
Careers in Social Media Marketing in India
Career Scope
To be precise, the scope of social media marketing is t since its adv advantages are never-ending. Each and every company wants to build a strong and reliable image and it is only possible with the help of a strong social media marketing strategy. A good and robust strategy has the audacity to create exceptional awareness of products and services. In today’s time, the need and increment of a social media manager, social media executive, and content curator are heightening rapidly. On that account, social media marketing is definitely one of the best career choices.
Average Course Duration and Course Fees
Diploma course in social media marketing has a duration of about 6 months to 1 year and the fees and range from 75000 to 1,00,000. Certificate courses has a duration range that can revolve around from 1 hour to 8 months. For this, the fees can be from 500 to 1,00,000.
Social Media Marketing Job Profiles
1. Content Manager
2. Content Writer
3. Social Media Manager
4. Digital Marketing Manager
5. Social Media Analyst
6. Social Media Assistant
7. Social Media Strategist
8. Engagement Coordinator
Career Path
The career path in social media marketing is like any other relevant course. The first step would be to go through a relevant course which will help you gain knowledge. The second step would be to work as an intern in an organization that will assist you with relevant skills and experience. Practical knowledge is extremely important when it comes to social media marketing. After going through some good months of internship, it is advised to look for a job.
Making of a good portfolio is also fundamentally important which will help in security a good job at a good organization. While searching for a job it is important to see what will serve you best and what you are good at. You can go towards being a community manager if you like contributing a community. Moreover, you can become a content marketer if you feel content and happy in creating content.
Top Courses in Social Media Marketing
1. Social Media Marketing Basics Course (Reliablesoft)
2. Social Marketing Training (Hootsuite)
3. Facebook Blueprint Training (Facebook
4. Social Media Marketing Masterclass (Udemy)
5. Social Media Marketing Specialization (Coursera)
6. Social Media Marketing Foundations (LinkedIn Learning)
7. Social Media Marketing Certification (HubSpot)
8. Social Media Marketing Masterclass (Udemy)
9. Social Media Marketing (OMI)
10. Advanced Social Media Certification Training (MarketMotive)
Skills Required for Doing Social Media Marketing
1. Creativity
2. Communication skills
3. Content curation
4. Content writing
5. Ability to learn
6. Marketing
7. Project management
8. Interpersonal skills
9. Relationship building
10. Strategic thinking
11. Analytical skills
12. Editing
13. Better management skills
14. Data analysis
15. Awareness to latest developments
16. Resilience
Salary Scope for Social Media Marketing in India
Salary of a fresher in the field of social media marketing is around 3.3 lakh per annum. For a person who is at a mid-level position it can range from 4 lakh to 8 lakh. Moreover, if a person is at a senior level his salary can be around 10 lakh and can also be more than that. The salary being offered and the rate of growth totally and indispensably depends on the course, skills, awareness, knowledge and how much the company is willing to offer. Whereas if we talk about freelancers, they are the most sought-after people. There is no range when it comes to what they can get. If the total amount they spend is more, they can receive a higher salary and vice versa. Everything depends on how much time a freelancer is ready to provide and definitely upon the skills and knowledge.
Future Scope of This Industry in India
Social media has emerged as one of the biggest and best media platforms. It has given us countless possibilities to connect and engage to our pals and family. Almost each and every social media utility may be used for media advertising. You can create countless and scores of pages on exceptional social media programs for enterprise promotion. The possibilities for the usage and handling of social media advertising are untold and legion. With every passing time, brand new advertising and marketing developments are being added for higher commercial growth. Therefore, it would not be lie to convey that future scope of social media marketing is commercial and solvent.
All software, tools, and apps used for doing social media marketing
1. Planoly
2. Woorise
3. Tailwind
4. Instapage
5. Later
6. Unbounce
7. Sumo
8. Hunter
9. BuzzSumo
10. Aeroleads
11. Hootsuite
12. Buffer
13. Sprout Social
14. SocialPlanner
15. Brand24
Why Should One Choose the Social Media Marketing Field as a Career Path for a Job/ Freelancing/Business?
If we talk about choosing and picking social media marketing field for a job, it is certain that, with the right skills and knowledge this field is capable of providing high earning opportunities. Also, social media will always be on a rise and will also be used no matter what the situation comes, therefore it is fundamental that there would be high employment opportunities. When it comes to business, social media marketing is immensely useful.
It helps a business in increasing brand awareness, traffic and highly assists in escalating the promotion of products and services. With the correct social media marketing strategy business can reach heights. Furthermore, if a person doesn’t want to work in a job or wants to do business in the field of social media marketing, he/she can go for freelancing. Freelancing is a better opportunity when a person just wants to explore the field with less Knowledge. Freelancing in field can help you massively in gaining exposure, experience and some money as well.
Social media marketing field will be escalating more in the future because of the massive importance social media has gained these days. Using this path is a great way to convey your story and tell something that will create an impact.
